Since its inception in 1968, singapore pools has played a pivotal role in enabling responsible gambling for Singaporeans. It provides a wide variety of legal gambling options, including lottery games such as Toto and 4D, sports betting, horse racing, and online gambling. The company is dedicated to providing its customers with a safe and secure gaming environment while staying relevant in the digital era. It has also taken the lead in promoting awareness about responsible gambling and encourages individuals to gamble responsibly.
The main driving force behind the success of singapore pools is its strong focus on innovation and technology. It aims to continuously improve its operations and develop new products that cater to the needs of its customers. In addition, the company strives to be a good corporate citizen and uplift the lives of the people in the community. It channels a significant portion of its revenues to support various charities and social causes in Singapore.
Its first foray into the gaming industry came with the introduction of Toto, a popular lottery game that gives players the chance to win a cash prize if they correctly select six numbers from a pool of 49. The game soon became a household name and helped boost the organization’s revenue. In 1986, the company introduced another highly popular game known as 4D, which allows participants to select a four-digit number from 0000 to 9999 and place bets on varying permutations and combinations of their chosen number. The game’s simplicity and potential for substantial winnings has made it a favourite among both seasoned gamblers and casual players.
As a leading player in the gaming industry, singapore pools has made great strides in improving its digital transformation efforts. Its innovative initiatives include an energy-efficient data center and a new system called PoolzConnect, which enables users to place their bets via telephone by speaking with an IP-enabled call center. It has also established a security payment gateway that links to local banks to ensure the safety of online transactions.
Moreover, the company has been a champion in employee engagement and workplace safety. It received the silver award for employee engagement and the bronze award for digital transformation at the 15th Singapore HR Awards in 2020. In addition, it won the Workplace Safety and Health award for its commitment to a safe and healthy workplace.
In order to continue making a positive impact in the community, singapore pools has established iShine Cloud, a collaborative non-profit IT social enterprise. The initiative aims to help other charities by providing them with a suite of charity-specific software on a secure cloud-based platform at a subsidised rate.
In addition to iShine Cloud, singapore pools has made several other notable achievements in the past year. These include achieving NS Mark (Gold) accreditation and being named a Company of Good by the National Volunteer & Philanthropy Centre. The company has also restructured its business to enable it to make a bigger contribution to society.