Singapore Pools is the leading lottery operator in the country and has more than 300 branches and authorized retail outlets. It offers various lotteries games including Toto, 4D and Singapore Sweep, as well as sports betting on football matches and motor racing events. The company was founded in 1968 and has been providing safe and trusted betting since. It also supports the community by donating its surplus to the Tote Board for worthy causes.
The company aims to be a world-class responsible gaming operator and has set out to achieve this by setting selfregulating guidelines for its day-to-day operations. This way, the company ensures that the social cost to individuals and families are kept manageable. The company is also committed to being transparent in its operations and complies with local gambling laws. In addition, it is a member of the Asian Lottery Association and adheres to its strict anti-money laundering and integrity standards.
Aside from its core business, Singapore Pools is also committed to being a “Company for Good”. As such, they aspire to leverage their technology capital and IT expertise for the benefit of the community. In 2018, they set up iShine Cloud, a charity that provides other charities with an affordable and integrated suite of IT solutions via a secure cloud-based IT platform.
In the wake of the COVID-19 pandemic, Singapore Pools faced new challenges. With its workforce increasingly working remotely and in the cloud, it became even more important for the organisation to unlock additional capacity. This was crucial as it enabled the company to minimize outages and resolve issues in minutes, compared to hours previously. It also gave the team a chance to experiment with new capabilities and test out its cloud readiness, which has now become part of its overall change management process.
Yeo explains that one of the key challenges for the organization is to train its employees on the skills they need to be productive in remote work. To overcome this, Singapore Pools has partnered with the social enterprise Collective Campus to run one-day tech crash courses for its staff. These courses cover a broad range of emerging technologies and their applications, from ideation methods to innovation theory.
The company has also taken steps to make its online sports betting more convenient for players by introducing live streaming. This has helped increase the number of people who have opted for the service. The site has over a million registered members and is a major player in the Singapore market. Its sportsbook offers a wide variety of betting options, including the popular in-play feature.
In the future, the company plans to increase its presence in Asia by partnering with local governments and telecommunications providers. This will allow them to offer more betting opportunities to people in the region. In addition, they will focus on promoting responsible gaming, and their customer support teams are available around the clock to help players with any concerns.